Content marketing should be one of the tools in your marketing arsenal. When done correctly it can greatly improve your chance of reaching more readers with your well thought out content.
Readers return to websites that consistently produce high-quality content. If a website’s content quality varies wildly from story to story, you won’t see it as credible. Nor will you return to a website that only publishes badly written, boring, or factually incorrect content. Quality content also helps you win with search engines – for similar reasons. Search engines are built to serve people the best content, from credible sources, that answers users’ questions. 
A simple checklist can be a hugely helpful tool for improving your content quality for your content marketing.
The first question is the make-or-break one: “Would I personally share this piece of content with C-Suite marketing executives/my smartest marketing peers?” If the answer is “No,” then I will not publish it.
This ensures that I feel that our content not only speaks to our target audience (senior-level marketers and content marketing champions), but also provides them with valuable information.
The second question is also a crucial one: “Is this piece of content so exceptional that readers can’t find it anywhere else on the internet?” “Exceptional” is a high bar.
Click the link to see how you can create your own Checklist for your content marketing efforts. See more…
Providing quality content is and should be of utmost importance to any blogger or marketer. Like the article above states, the internet loves good content. Give the internet and your respective readers good stuff and they will love you for it.
Cheers!