If you’ve checked your email recently, then you probably know that there are several HUGE product launches going on right now. The anticipation for the launch is created by the giving away of FREE content and some of it is actually pretty good. You follow the videos and take action on some of the good stuff. Then they give you a chance to get in early so you can receive a huge discount. The product itself might be something that you can use to help your business. You get the link to go the sales page and ((BOOM)) there it is – another $2000 product. Talk about letting the air out of the sails – I mean it goes from a nice healthy breeze to the doldrums in a matter of seconds.
Now I realize that it takes time and money to create products of value. I also realize that it takes money to promote it the way that most of these guys do it. What gets me is that it makes a marketer/online business owner see the value of it but then the reality of the price sets in and it is just out of reach for most people that don’t or can’t use credit cards for everything.
Sometimes it just makes me angry that these guys use the hype and hyperbole to create the frenzy and then drop the bomb on you. In a way I kind of feel abused. I know that it is marketing but it sucks anyway.