You know, if you ever took a middle school earth science class, what a niche is. If you didn’t well…a niche is an area where a person (whoever the niche is for) is able to survive and thrive. It has many different specific types but the fundamental idea is that is a place specially suited for a thing to not only make it but succeed in it. So niche marketing is finding a particular market where you are able to find success marketing your specific product. Some people have a product and find a market and some find a market and develop a product but the general idea remains the same.